Category Archives: Online Marketing

Richard Geller’s blog posts on lessons learned from the online marketing of his books and music on A Site About Something.

The Writer’s Life In A Changing World—Part 5

Read Part 1 here Read Part 2 here Read Part 3 here Read Part 4 here The Writer’s Life In A Changing World—Lower Expectations? In his insightful blog, Seth Godin offers two separate lists (list 1, list 2) of marketing … Continue reading

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The Writer’s Life In A Changing World—Part 4

Read Part 1 here Read Part 2 here Read Part 3 here What’s Changing For Writers? The Need For New Curators From the writer’s standpoint all the changes I’ve been enumerating contain a lot of good news/bad news. The more-level … Continue reading

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The Writer’s Life In A Changing World—Part 3

Read Part 1 Here Read Part 2 Here Collaboration Versus Competition Back when I was starting out, writers were in friendly (and sometimes not so friendly) competition with one another. This competitive climate was driven largely by the fact that … Continue reading

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The Writer’s Life In A Changing World

I find myself asking why do I write? more often these days. I’ve been at this for the better part of a lifetime, so why now? The short answer is because the game has changed so completely since I was a freshly minted … Continue reading

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First Time Ever (On The Radio)—Richard Geller

It’s funny how things happen. Looking back, there seems to be a kind of inevitability to it, yet that’s probably the historical revisionist in me trying to impose order on something resiliently mysterious. Last summer at Swannanoa, my friend Sally, … Continue reading

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75th Anniversary Iowa Writers Workshop—Richard Geller

It’s strange being back after 46 years; the simple truth is that I recognize practically nothing about Iowa City, so there’s no great flood of nostalgia. I guess you can’t go home again. And I do think of the Iowa … Continue reading

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Spring Cleaning

It’s Spring! Time for some site work—all with an eye toward moving my work further out into the stream. First, we have some changes to our blog appearance underway, along with improvements to its functionality. Second, a new book to … Continue reading

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Online Marketing Works

Actually, I don’t feel like talking too much about online marketing. I feel like celebrating. A song of mine was recently selected for a national TV campaign for the Norwegian Cancer Society, and it started airing on Christmas day on … Continue reading

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Marketing Means Engaged Conversation – Richard Geller

I’ve mostly earned my living doing corporate training and instructional design for global corporations. And, in the last five years, I developed and explored a somewhat different approach to sales training—specifically for pharmaceutical sales reps. Now, the content of any … Continue reading

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And The April Results—Richard Geller

One of the goals of this blog from the beginning was to share whatever results we got with those who are interested in the viability of online DTF (direct-to-fan) marketing. My hope was that over time, more people would engage … Continue reading

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